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Cookie & Remarketing Policy

NextView Tours GmbH

Last Updated: April 25 2025

Version: 1.4 (GDPR & remarketing compliant)

NextView Tours GmbH (“we”, “us”) uses cookies and tracking technologies on https://nextviewtours.com/. This policy details how we use these tools, specifically for remarketing to show you relevant travel offers after you leave our site.

1. What are Cookies & Pixels?

  • Cookies: Small text files stored on your device to remember preferences or login status.

  • Pixels/Tags: Tiny graphic snippets (like the Meta Pixel) that allow us to track your interaction with our site and show you targeted ads later.

2. Our “Consent First” Principle

In accordance with Austrian law, we use a Prior Consent model. No non-essential cookies (Analytics or Marketing) are loaded until you click “Accept All” or enable them in our Cookie Settings.

3. Categorization of Cookies used

CategoryPurposeLegal Basis
Strictly NecessaryRequired for the booking engine and secure checkout to function.Art. 6 (1)(f) GDPR (Legitimate Interest)
Statistics & AnalyticsAnonymous data on how you use the site (e.g., Google Analytics).Art. 6 (1)(a) GDPR (Consent required)
Marketing & RemarketingTracking your visit to show you NextView Tours ads on Google/Facebook later.Art. 6 (1)(a) GDPR (Consent required)

4. Remarketing & Behavioral Advertising (Third-Party Tools)

If you grant consent, we use the following remarketing services to reach you with relevant tour offers:

A. Google Ads Remarketing

We use Google Ads to advertise NextView Tours across the internet. Google uses cookies to serve ads based on your past visits to our website.

B. Meta Pixel (Facebook/Instagram Remarketing)

The Meta Pixel allows us to track your behavior after you have been redirected to our website by clicking on a Meta ad. This helps us measure ad effectiveness and show you specific tours (e.g., “Vienna to Budapest”) on your social media feed.

  • Data Processing: Data is processed by Meta Platforms, Inc. (USA). Please be aware that the USA is currently considered a third country with a different level of data protection than the EU.

5. Managing Your Consent

You are in control of your data. You can:

  1. Change Settings: Click the “Cookie” icon in the bottom-left corner of our site at any time to withdraw consent.

  2. Browser Control: Set your browser to block all cookies. Note that our booking system may not function correctly if “Strictly Necessary” cookies are blocked.

  3. Global Opt-Out: Visit the Network Advertising Initiative to opt-out of most third-party behavioral advertising.

6. Data Transfers to Third Countries (USA)

By consenting to “Marketing” cookies, you explicitly acknowledge and agree that your data (IP address, device ID, browsing behavior) may be transferred to and processed in the USA by providers like Google and Meta. While these companies often use Standard Contractual Clauses (SCCs), the data protection level in the USA may differ from EU standards.

7. Contact Information

For questions regarding this policy or to exercise your data rights:

NextView Tours GmbH

 Simmeringer Hauptstraße 397, 1110 Wien, Austria

Email: office@nextviewtours.at

Data Lead: Ziya Musli